Alexander Afenyo-Markin, Minority Leader in Parliament and MP for Effutu, has commended the National Democratic Congress (NDC) for its efforts in improving its public image.
According to him, the NDC has become a “sellable” and “marketable” brand.
Speaking on Joy FM’s Super Morning Show, Afenyo-Markin emphasized the significance of party identity in Ghanaian elections.
“When it comes to elections, people look at the party. The NDC is now a strong brand. That’s what people want,” he stated.
Afenyo-Markin praised the NDC for transforming its image over the years. He recalled that during his university days, it was challenging for students to openly support the NDC. “But today, I must commend the NDC. They’ve worked hard to fix that image. On campuses, they’ve done outreach, and students now proudly say, ‘I am NDC,'” he added.
The MP noted that the NDC has made significant gains among academics and professionals, including lawyers, areas once dominated by the NPP.
“The NDC saw the need to change and took steps. Now you see doctors and professors openly supporting them. That wasn’t common 20 years ago,” he said.
Afenyo-Markin urged the NPP to learn from the NDC’s efforts and connect more with young people, professionals, and students.
“As Minority, we have to rebuild trust in the NPP. This will prepare us for a strong comeback in the 2028 elections,” he concluded, emphasizing the importance of starting the rebranding process now. “It is important to give Ghanaians confidence in the NPP once again.”