- Having had such total dominance back in the 00s, BlackBerry has since suffered some pretty devastating years. The Canadian firm once had a whopping 50 percent share of the US market and 20 percent of all global phone sales.
Things were going from strength to strength with Blackberry Messenger (BBM) becoming a hit with the younger generation whilst its ability to send emails on the move made it a must-have device for business users.
But then everything changed with Apple launching its iPhone. Within a few years of its releases, the world became obsessed with touchscreen smartphones with Apple’s iPhone quickly outselling the BlackBerry and putting these gadgets on the back foot.
The firm did its best to keep up with rivals including Samsung, Motorola and Nokia and even switched to Android in later models in a bid to entice customers back but sales never rebounded back to its glory days.
Now it seems BlackBerry is ready to have another stab at smartphones although this time they will be launched via a firm called Onward Mobility.
This little-known mobile security company says it’s now the home of BlackBerry with it promising to release new 5G-ready devices by the end of the year.