BlowChem Industries Limited, manufacturers of Bel Beverages, has slashed prices across its product line, effective June 1, 2025. The decision follows recent gains in the Ghana cedi’s value, which the company says has improved macroeconomic conditions.
In a statement to customers, BlowChem emphasized its commitment to fairness and transparency, noting that favorable forex trends have enabled the price reduction. The company urged distributors, wholesalers, and retailers to pass on the benefits to end-consumers.
This move aligns with government calls for businesses to reflect currency gains in consumer prices. The development is seen as a significant step in easing economic pressures on consumers.
The price reduction affects the entire Bel Beverages product range, with BlowChem encouraging its partners to adjust their margins accordingly.